Last night, a buddy and I went to go see the very meta horror film A Cabin in the Woods. If you have ever enjoyed a horror movie (or, if you think that all tropes in horror films are overdone), I encourage you to see it. I can't say too much more than that without the risk of spoiling it, so I'll leave it at that.
After the movie, we decided to go get a drink and catch up. We were at a mall that had an allegedly Irish-themed bar (inasmuch as waitresses in short plaid skirts equals Irish), so we went in. I ordered a draft beer, and my buddy ordered a whiskey; our tab came to $17 for our two drinks.
I'm not going to say that I was shocked at the price, but even as I ordered, I knew the price that was being charged was going to be ridiculously high when compared with the actual cost of the goods. I don't blame the bar (a for-profit organization) for setting its price point high either; after all, those plaid skirts aren't going hike themselves up. In fact, I'm not going to blame anyone for anything.
All I'm going to say is that my buddy and I probably would have had as good of, if not a better time, at a more reasonably priced bar. Because of their cheapness, I have an unreasonable fondness for dive bars. Their price points tend to be what I hope to pay for my adult beverages.
What can I say? Paying $8 for a beer just isn't in my wheel house. Based on how the franchise I went to is expanded its locations and growing as a business, apparently a lot of people are willing to frequently overpay for their drinks, and I say good for them. They must be a lot more financially secure than I am.
Of course, in the above story, the choice of bar was more of a choice of convenience than anything else. That said, for my friends out there who enjoy the occasional drink responsibly, if the bar that you're at has any sort of theme (unless that theme is darkness and pitcher specials of Miller High Life), you're probably going to be paying too much for drinks*.
What do you think? Does the perceived niceness of a bar make you want to pay more for the same alcohol you could get elsewhere? Let me know in the comments.
*A notable exception to this rule is when you drink for "free" in Las Vegas while you're gambling. While you'll be indirectly paying too much for the drinks when you lose Junior's inheritance at the blackjack table, getting "free" drinks in and of itself is a hard price point to beat.